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Product Placement In Films

Pob

By Pob
in Film, TV & Radio

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polygon_monkey

polygon_monkey

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It wasnt placement. You saw the pads a lot but then Spike had just got his hands chopped off at the time and it was part of his recovery. He was also playing Mario on it somehow.

It wasn't just that episode. The snitch, Marv always had lots of Xbox boxes lying around. I'm sure there were other instances as well.

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McFly

McFly

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what baout in Friends when this statement (roughly) is made "You're going to give them a kid and a Sony playstation" or their use of N64s in J + Cs flat.

Also in Point Break when Keanu and Busey are sitting in their office theres 2 six packs of Corona on the shelf in the background lol.

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BossSaru

BossSaru

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Lost in Translation is about a Hollywood actor going over to Japan to make an advert for Suntory Whisky (Suntory is a BIG brand in Japan). As this happens a lot in Japan, largely unknown to the stars' fanbases at home, this amused me somewhat. Trust me, Ewan Mcgregor has done some abysmal adverts which are splattered all over the inside of Tokyo trains.

I quite like the way that Toy Story is about toys, the action figures of which were subsequently in great demand. He-Man and Transformers also did this well in that the show/film was actually an advert more than product placement.

Would it be possible for someone to start a company called Cyberdyne Systems? I'd love to have a computer with their logo. So long as they don't build death-robots.

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Pob

Pob

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I must admit it does seem a little strange that 90% of the time when you see someone playing on a games console on a TV show it is an XBox. Good to see The Sopranos sticking by their Dreamcast but I think even they've abandoned it for an XBox now.

Really? I only remember seeing one console on The Sopranos, and that was an N64.

Colin Farrell endorses Nintendo in The Recruit. Not only does he have a purple Cube on display in his house, but when asked how come his reactions are so fast, he replies, 'Nintendo'.

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zxcvbnm

zxcvbnm

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All the new star wars films - you just know Jar Jar Binks was only invented as a marketing tool as Lucas was under the misguided impression that kids would love him and buy loads of Jar Jar figures. They did. They're all saving them up just incase they see him one day so they can ram them right up his fucking fat arse.

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  • 2 years later...
linkster

linkster

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Oh, and there's that great shot in Terminator 1 when Kyle Reese first steps into his stolen Nike's, complete with lingering catalogue shot of the trainer and swoosh.

ASTOUNDING moment in T3 where Arnie scans a watch (I forget the brand. HA!) and it comes back 'ACCURATE' on his HUD. *barf*

This is one dire movie.

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CactuarBill

CactuarBill

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Crazy bump but I will contribute.

As someone mentioned nearly three years ago then SWAT is a crazy example of Product Placement, me and my friends couldn't believe our eyes and ears. Normally I don't notice such things as Product Placement or don't really care if it's there but with SWAT it's so terribly obvious that you just try to come up with a game of who can spot the most advertisements.

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Phelan

Phelan

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The worst offender I've seen, though, has to be Cast Away. I remember reading that the Fed Ex logo is on screen longer than Helen Hunt. The whole film is basically a long advert for Fed Ex, the message being, "no matter what may happen en route, we'll deliver your parcel." Wilson also get a huge amount of air-time and even a 'character' named after the brand.

Don't know if anyone else has mentioned this but

Cast Away is well-known for its prominent product placement marketing. In this case the movie benefited two major brands: Wilson and FedEx. However, contrary to popular belief, FedEx did not pay the filmmakers anything for their presence in the movie, a fact which the director has made clear in a number of interviews.

There wasn't any payment for using FedEx.

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Phelan

Phelan

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Oh, and there's that great shot in Terminator 1 when Kyle Reese first steps into his stolen Nike's, complete with lingering catalogue shot of the trainer and swoosh.

I thought they were New Balance trainers?

And the movie was so low budget I am guessing that there wasn't any product placement...either or they used it to get the movie made!

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Pob

Pob

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Don't know if anyone else has mentioned this but

There wasn't any payment for using FedEx.

I really find that hard to believe. Before he crashes on the islane, barely a moment goes by without a FedEx logo on the screen. If he's not carrying a FedEx parcel, he's wearing the cap, or there's a lorry with the logo on the side doing a three-point turn in the background.

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JohnC

JohnC

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I really find that hard to believe. Before he crashes on the islane, barely a moment goes by without a FedEx logo on the screen. If he's not carrying a FedEx parcel, he's wearing the cap, or there's a lorry with the logo on the side doing a three-point turn in the background.

Yeah, it's really weird that a FedEx employee would come across so many FedEx references while working at FedEx.

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Fusty Gusset

Fusty Gusset

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As mentioned Apple, Apple, Apple...

I had a 5 movies-in-1-day marathon and every one of them were blatantly marketing Apple Macintosh, Wild Hogs, Disturbia, Mr Brooks and Fracture were four of the more obvious ones.

Painfully obvious over long shots of MacBooks being slipped into cases and bags and shots framed just loose enough to catch the glowing logo on the rear.

Some detailed stuff in the links on the first page of this post.

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Pob

Pob

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Actually, there's a great one in Knocked Up, where they're having an argument in the car, and the shot is framed so you can see the entire car, with the badge on the grille in the middle of the screen and the characters at the top. It really looks like a car advert.

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Spudulis

Spudulis

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I remember reading a story about the Truman Show. The studio were getting worried during production that the film would not be as commercial as they had hoped. They despatched some studio executives to the set to discuss the possibilty of product placement. To which Peter Weir was just amazed and yelled "Have you even read the script?"

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Chosty

Chosty

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I remember reading a story about the Truman Show. The studio were getting worried during production that the film would not be as commercial as they had hoped. They despatched some studio executives to the set to discuss the possibilty of product placement. To which Peter Weir was just amazed and yelled "Have you even read the script?"

Classic if true.

I love the way Truman's friend comes through the door - four-pack of beer first.

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Chosty

Chosty

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I remember reading a story about the Truman Show. The studio were getting worried during production that the film would not be as commercial as they had hoped. They despatched some studio executives to the set to discuss the possibilty of product placement. To which Peter Weir was just amazed and yelled "Have you even read the script?"

Classic if true.

I love the way Truman's friend comes through the door - four-pack of beer first.

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Matt Defis

Matt Defis

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Blade Trinity is an absolute joke, i love the fact that when she's surrounded by vampires she puts her ipod on really loud robbing her of a vital sensation when she's fighting.

It's so bad that at some point in the film you have a lingering shot of an imac notebook with her using itunes and how that goes onto her ipod with Reynolds saying "yeah she loves usinig her IMAC to use ITUNES to put stuff on her IPOD so she can listen to her IPOD while she fights....IPOD...IMAC...ITUNES....she can fit loads on her new IPOD it's so easy"

Edit:beaten to it about 5 times.

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