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That’s E3 going digital again this year then


Sarlaccfood
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Eh, E3 has always been pretty meh - an excuse to watch glorified ads that would be regurgitated through social media, Internet forums and the specialist press. And the digital format last year might have been new for attendees, but when the majority of the audience is online, nothing of value is lost.

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Always had a love/hate relationship with E3, I'd book time off work to watch the presentations, but the main draw was being on here or, going further back, Steam chat, raging against the cringeworthy presentations, empty trailers and the like, back when you genuinely got surprises and it all hadn't been leaded or reported on. 

 

I don't believe COVID has killed E3, it has just ran it's course. Nintendo pulled out to do their own thing, probably inspired the rest to do something similar, it just took the pandemic to give them that final push. 

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25 minutes ago, Qazimod said:

Eh, E3 has always been pretty meh - an excuse to watch glorified ads that would be regurgitated through social media, Internet forums and the specialist press. And the digital format last year might have been new for attendees, but when the majority of the audience is online, nothing of value is lost.

I used to love E3 though, and I do think it loses something when it's all pre-recorded with no live audience. We'd never have had such classics as Sony's "599 US Dollars", "1 million troops (love you guys)", or indeed the amazing reactions to the Shenmue III/FFVII Remake/Last Guardian tripple whammy.

 

I agree that it was always just a great big advert, but it was a fun one. I'll miss proper E3 if it really has gone for good, although I agree that it doesn't really make sense for it to continue these days.

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I would've thought the success of Nintendo Directs proved this years ago. Perhaps the stumbling block for publishers like EA or Ubisoft has been that people actually like Nintendo and will specifically watch a Direct, while most of E3 is passively digested as viewers wait for something worth watching.

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The PR presentations aren't even actually E3 in the first place! as they all took place prior to the actual event. The entire thing was originally a trade show for sellers and buyers of games to meet in person to do business deals.

 

It going digital or being in person doesn't change much for people who never went to the actual multi-day trade show as most people didn't pay much attention to that part, I certainly didn't until after it was over and people who had been to it gave you their post E3 hands on impressions of whatever they managed to see at the show, which is the part which has gone away to a large extent over the last few years with it being cancelled effectively for multiple years now.

 

The interminably long live stream presentations which have attempted to replace it are so boring, if the real trade show was that bad, no wonder it's now dead.

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Apparently they are good simulation of the things game journalists have to sit through sifting for the Gold nuggets so at least they are now giving the public the access to the content we've craved all these years, but maybe we should have not wished for in the first place :P

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I think Nintendo killed it when they pulled out and showed the industry how successful a solo digital presentation could be. Then Sony hammered in the nails a few years later.

 

It was a special moment of gaming history and I'll miss the buzz it created and the highs and lows which followed.

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On 10/01/2022 at 11:36, Robo_1 said:

I think Nintendo killed it when they pulled out and showed the industry how successful a solo digital presentation could be. Then Sony hammered in the nails a few years later.

 

It was a special moment of gaming history and I'll miss the buzz it created and the highs and lows which followed.

 

The ironic thing is Nintendo didn't actually pull out of E3, it's a bizarre myth caused by people's basic misunderstanding of what E3 actually is....

 

The press briefings are NOT E3, the trade show IS E3.

 

Nintendo only stopped doing the live press conferences, they still spent the money to have a booth at the trade show.

 

https://www.ign.com/articles/2019/06/14/take-a-look-at-nintendos-e3-2019-booth

 

 

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13 minutes ago, mushashi said:

 

The ironic thing is Nintendo didn't actually pull out of E3, it's a bizarre myth caused by people's basic misunderstanding of what E3 actually is....

 

The press briefings are NOT E3, the trade show IS E3.

 

Nintendo only stopped doing the live press conferences, they still spent the money to have a booth at the trade show.

 

https://www.ign.com/articles/2019/06/14/take-a-look-at-nintendos-e3-2019-booth

 

 

 

Fair point. Although I think the close association of the two things has stuck. 

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So long as the presentations (digital) still happen, I would rather the studio's invested the money back into the projects.

 

I just struggle to see the demo booth benefits in 2022. I was incredibly fortunate to go to E3 and Gamescom in 2018, and they were an absolute blast, but outside of the presentations I cannot see the tangible benefits of hands on controllers. The hype was real, but I think if someone was standing in a four hour queue for a game demo they will buy the full game anyway.

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The Electronic Entertainment Expo has been bleeding from a thousand cuts for several years now. First Electronic Arts said no thanks back in 2016, then Activision-Blizzard did the same, then Sony said bye-bye and even Microsoft can't find some money down the back of the sofa to pay the ESA for a booth.

 

If the two biggest third-party publishers and 2 platform holders aren't willing to give the ESA money to help fund it, it'd only be a matter of time until it was about as useful to visit as TGS is these days.

 

20 minutes ago, SuperCapes said:

I just struggle to see the demo booth benefits in 2022.

 

The live game show business must be pretty good as both ReedPop (Eurogamer) and PAX had multiple shows going at one point, so there is a clear desire for punters to want to pay to line up for hours to play the latest games. The ESA were clearly in the process of turning E3 into something like those types of shows to keep it viable.

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On 07/01/2022 at 10:12, Mogster said:

I used to love E3 though, and I do think it loses something when it's all pre-recorded with no live audience. We'd never have had such classics as Sony's "599 US Dollars", "1 million troops (love you guys)", or indeed the amazing reactions to the Shenmue III/FFVII Remake/Last Guardian tripple whammy.

 

I agree that it was always just a great big advert, but it was a fun one. I'll miss proper E3 if it really has gone for good, although I agree that it doesn't really make sense for it to continue these days.


Fully agreed. It was like Christmas in a way. All about the build up and then take some enjoyment from it and reflect afterwards that it was bittersweet.

 

Anybody happy for just a soulless live stream is a just an E3 scrooge and never truly got what it was all about anyway.

 

It wasn’t as good as we reminisce but the world was a better place with E3 than it’s going to be without it.

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On 10/01/2022 at 12:36, Robo_1 said:

I think Nintendo killed it when they pulled out and showed the industry how successful a solo digital presentation could be. Then Sony hammered in the nails a few years later.

 

It was a special moment of gaming history and I'll miss the buzz it created and the highs and lows which followed.

 

You still have to make the threads though.

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@Marvin Morris

 

I think they should keep the press conferences, as I agree, pure Christmas, but I just cannot see live booths being viable anymore. Especially when early access and other episodic methods are super successful. Even playtests like the Elden Ring one which was an enormous hit. 

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