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Dunno if there's any Irish peeps who welcome a discussion on Supermac's but thought this might be worth a punt.


Latest thing with them is the saga of attempting to expand into Europe.  Essentially the recent timeline of events has gone like this:


  • Supermac's announced plans to open a restaurant in Europe, starting in London
  • Supermac's applied for trademark for "Supermac's" with the usual EU office
  • McDonald's opposed this trademark, noting similarities and potential confusion with their trademarks such as Big Mac and Mc
  • EU office grants Supermac's a trademark, but partly upholds McDonald's objections, which means trademarks can't be applied to restaurants or food items
  • Supermac's, smarting from this ludicrous situation, files a cancellation application for Big Mac and Mc (two of the trademarks McDonald's used as a reason to oppose Supermac's application)
  • This week the EU office cancelled McDonald's Big Mac trademark, as McDonald's hadn't passed their burden of proof of using trademark for intended market


So corporate bully beaten by small player?


I'm assuming that Supermac's will now refile and move on with opening in Europe?

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They're alright.  Personally for me nothing can beat McDonald's but they're OK.  Think Burger King with their sloppy burgers (kinda).  I'd welcome them over here, and was interested in their London plans but McDonald's torpedoed it with their bollocks trademark objections.

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