Saw this on the BBC technology feed and haven't otherwise seen a thread about it or mentioned it anywhere.
http://www.bbc.co.uk/news/technology-19568451
It looks a bit like a crazy extension to that setup Phillips had with light from the scenes on TV being projected around the screen (which I never saw in the flesh but always thought it didn't really look right).
This is the pic with the patent;
Will apparently include some sort of scanner to work out the size of the room and a head track