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To any indies that have released an iOS or Android game, have you got any advice or stories about your experiences? I'm about 3 months away from release of my indie sports title T20 Card Cricket which has been a struggle as I've worked on it part time for the last 2.5 years, had a baby a few months ago and had a licensing deal appear and fall through within a five month period. Not only that, my coder tore of part of his thumb in a mountain-biking accident, and one of my artists started going blind but although I say it every year, this time it really looks like the finish line is in sight. If you feel like sharing your experiences, how you got noticed, download numbers, mistakes you made, soft launches, monetisation strategy, I'd love to hear them. Also, if you have any advice/theories that go against the conventional wisdom that you read on Gamasutra and other development sites, I'd love to hear that too. I'm of the opinion that to get noticed you have to do things differently. As T20CC is quite niche (cricket x puzzle), I'm thinking of approaching sports writers and the games/sports section of publications rather than the traditional games press (I don't see a lot of crossover between cricket followers and traditional gaming press). Not that I'd compare T20CC to the mighty New Star Soccer, but I think getting featured in sporting publications of non-gaming press was a big part of its success (feel free to correct me, SiRead). Right now, as I wait for the next build, I'm cutting my trailer and looking to get that out in the next few weeks. I'm of the opinion that mobile games don't need the months and months of lead-in marketing that say Steam or console games require as the attention span of mobile gamers is very much 'can I download this now?' Put a link to your game site if you can. I'd like to check how you did your trailers and website as well. (mods - I put this in here instead of development for visibility purposes)