Hah. This takes me back, especially the PC vs Console stuff. When Bioshock first came out, I worked for 2K tech support. Or rather I worked for the company that 2K farmed their support out to (Respondez, was based in Hartlepool "sadly" closed earlier this year, fun fact I also did tech support for the iTeddy which I bet no one remembers).
I worked the night Bioshock was released digitally...when it had SecuRom protection. And here's the thing, the servers for Securom were not activated until midnight Central US time, which if you don't know, is five hours behind GMT. So all these buggers who bought the disc version of the game for PC couldn't activate it for hours.
Then the servers crashed.
Then everyone used their two activations because the servers were fucked. So they had to call in and request more. Then they increased the activations to 5 and it STILL didn't bloody work properly for ages.
I have an odd relationship with this game.
The reason this sticks is I remember one email before release where it was a stick figure, red PC users, green console users and blue 2K support staff. There were 2 doors , PC and Console. PC users were blocked by 2k users and a huge queue was forming, while the console users were barreling through the door with no regard for safety. There was text as well but can;t quite remember what was said, something along the lines of "No PC users stay out!"
This was before twitter got really big so I assume this was sent to the support inbox because it was one of the few ways to contact a company, except it didn't get there. It went round about 30 teenagers and balding middle aged men and made them chuckle